What you can calculate
CalcPricing is several pricing tools in one — enter your costs once and it works as a:
- Profit margin & markup calculator — see both at once, so you never confuse the two.
- Wholesale and retail price calculator — find the selling price that hits the margin you want.
- Landed cost calculator — add shipping, duty, and customs as cost items to get your true unit cost.
- Cost-per-unit & MOQ calculator — watch how unit cost and margin change as order quantity rises, and see your break-even point.
- Manufacturer / factory cost pricing tool — price straight from your factory quote, in its own currency, with live FX built in.
How to use this pricing calculator
- Add each cost item — name it yourself (raw material, packaging, shipping, duty, customs, platform fee…), enter the amount, and choose whether it's per unit or one-time.
- Enter your selling price per unit. If you sell in a different currency than your costs, pick it — the live exchange rate is pulled in automatically.
- Set the quantities you want to compare — results update instantly as you type.
Why per-unit vs one-time costs matter
Not every cost behaves the same way when you order more. Per-unit costs (like raw material) stay the same for each unit no matter how many you make. One-time costs (like mold fees, product development, or a single shipping charge) are paid once and spread across every unit — so the more you produce, the lower your cost per unit becomes.
That's why this calculator shows your margin across several quantities and the break-even point: it's how importers and brand owners decide the minimum order quantity (MOQ) that actually makes a product profitable.
Selling in a different currency (FX)
If you source your product in one currency (say USD) and sell in another (say KRW), your real margin depends on the exchange rate. This calculator pulls the live rate and converts your costs into your selling currency so the margin is accurate. Enter the rate you originally planned around, and it shows your FX gain or loss — how much the current rate helps or hurts versus your plan.
Margin vs. markup — what's the difference?
These two are constantly confused, and mixing them up can wreck your pricing.
Example: a product that costs 8 and sells for 12 has a 33.3% margin but a 50% markup — knowing which one you mean keeps your pricing right.
Frequently asked questions
What is a product pricing calculator?
It's a tool that takes all your product costs and a selling price, then works out your profit margin, profit per unit, and break-even. This one also lets you build your own cost list, work in any currency, and compare several order quantities at once.
What's the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A 50% markup is only a 33% margin.
How do one-time costs change my price?
One-time costs (development, molds, a single shipment) are divided across the total quantity. Ordering more units lowers the cost per unit, which raises your margin — the calculator shows this across each quantity you enter.
Does it handle different currencies?
Yes. Choose a cost currency and a selling currency; if they differ, the live exchange rate is fetched automatically (and you can edit it). You can also enter a planned rate to see your FX gain or loss.
Can I use it as a wholesale price calculator?
Yes. Enter your cost, set the margin or selling price you want, and it shows the resulting wholesale or retail price — plus how it changes across order quantities.
How do I price from my manufacturer or factory cost?
Add the factory price as a per-unit cost item in the factory's currency, then set your selling currency — the live exchange rate converts it so your margin is accurate. Add tooling or sample fees as one-time costs to see the real cost per unit at each quantity.
Is this calculator free?
Yes — completely free, no sign-up, and nothing you type is stored or sent anywhere. All calculations run in your browser.